UTM builder is used to generate tracking code to address campaign performance with Google Analytics or other similar analytic platforms such as Kissmetrics and Mixpanel.
For generating UTM code, you need to insert one or more URLs in the “Enter your URLs” field, fill in all the required parameters, and then tap on the “Generate UTM URLs” button. You can use all the required parameters to multiple URLs in a single click.
UTM complete form is Urchin Tracking Module, and it is a small piece of code that appends to the end of the URL or Links. If UTM appends to the specified URL, it allows you to measure traffic coming from higher granularity. If you still haven't added UTM code to the URL, you can even estimate your traffic; but, it won't be easy to analyze its particular post-exposure, tweet, or link mainly due to the unstructured format.
You need to insert a few details to generate a UTM campaign (Campaign URL) to track campaign performance.
Website URL is the required parameter to generate campaign tracking code. One can enter either one URL or more to create a campaign code. You can enter one URL in one line and the following URL in the next line. For example www.countingcharacters.com
Campaign name refers to a unique name to a Campaign that users want to run on various platforms. For example Christmas_Sale
UTM source parameter helps identify Campaign running platforms such as search engine, social media platform, etc. For example, Google, Facebook, and others.
It is the advertising medium you will use to run your Campaign - for example, email newsletter, CPC, and banner.
It helps to identify paid search keywords. If you are doing paid keyword campaigning tagging manually, you should use "Campaign_Term" to specify the keyword, for example, paid keyword.
It is quite helpful to differentiate between similar links and content. Suppose you have two call-to-actions in the same email address, use "campaign content," and set different values for each one.
Track campaign in Google Analytics is quite an easy process. First select Acquisition-> campaign->all Campaign from the Google Analytics menu.
You can address conversion performance on the acquisition page, campaign behavior efficiently, and lookout every Campaign by its campaign name, medium, and sources.
There are five types of UTM parameters you can add to your campaign URL:
Here we have explained about each UTM parameter with a suitable example:
| Campaign Parameters | Explanation & Examples |
|---|---|
|
Campaign Source
|
Required. Use Example: |
|
Campaign Medium
|
Required. Use Example: |
|
Campaign Name
|
Required. Used for name of Campaign. Use Example: |
|
Campaign Term
|
Used for paid search. Use Example: |
|
Campaign Content
|
Used for A/B testing and content-targeted ads. Use Examples: |
A: UTM complete form is Urchin Tracking Module, and it is for campaign tracking analysis in Google Analytics and other analytical platforms.
A: For generating UTM Code, please enter the following UTM parameter in the specified box as "utm_source," "utm_medium," "utm_campaign," "utm_term," and "utm_content." You are also flexible to create UTM code for more than one URL in a single click.
A: UTM code looks like
www.example.com?utm_source=facebook&utm_medium=email&utm_campaign=Christmas%20Sale&utm_term=paid%20keyword