UTM Builder

UTM builder is used to generate tracking code to address campaign performance with Google Analytics or other similar analytic platforms such as Kissmetrics and Mixpanel.

For generating UTM code, you need to insert one or more URLs in the “Enter your URLs” field, fill in all the required parameters, and then tap on the “Generate UTM URLs” button. You can use all the required parameters to multiple URLs in a single click.

Let us understand what precisely a UTM is?

UTM complete form is Urchin Tracking Module, and it is a small piece of code that appends to the end of the URL or Links. If UTM appends to the specified URL, it allows you to measure traffic coming from higher granularity. If you still haven't added UTM code to the URL, you can even estimate your traffic; but, it won't be easy to analyze its particular post-exposure, tweet, or link mainly due to the unstructured format.

Necessary parameters to generate Campaign URL with UTM builder:

You need to insert a few details to generate a UTM campaign (Campaign URL) to track campaign performance.

Website URL:

Website URL is the required parameter to generate campaign tracking code. One can enter either one URL or more to create a campaign code. You can enter one URL in one line and the following URL in the next line. For example www.countingcharacters.com

Campaign Name:

Campaign name refers to a unique name to a Campaign that users want to run on various platforms. For example Christmas_Sale

Campaign Source:

UTM source parameter helps identify Campaign running platforms such as search engine, social media platform, etc. For example, Google, Facebook, and others.

Campaign Medium:

It is the advertising medium you will use to run your Campaign - for example, email newsletter, CPC, and banner.

Campaign Term:

It helps to identify paid search keywords. If you are doing paid keyword campaigning tagging manually, you should use "Campaign_Term" to specify the keyword, for example, paid keyword.

Campaign Content:

It is quite helpful to differentiate between similar links and content. Suppose you have two call-to-actions in the same email address, use "campaign content," and set different values for each one.

The process to track Campaign in Google Analytics:

Track campaign in Google Analytics is quite an easy process. First select Acquisition-> campaign->all Campaign from the Google Analytics menu.

You can address conversion performance on the acquisition page, campaign behavior efficiently, and lookout every Campaign by its campaign name, medium, and sources.

UTM Parameters

There are five types of UTM parameters you can add to your campaign URL:

  1. utm_source
  2. utm_medium
  3. utm_campaign
  4. utm_content
  5. utm_term

Here we have explained about each UTM parameter with a suitable example:

Campaign Parameters Explanation & Examples

Campaign Source



Use utm_source to identify a social media platform, search engine, newsletter name, or other source.

Example: google

Campaign Medium



Use utm_medium to identify a medium such as email, social media or cost-per-click.

Example: cpc

Campaign Name



Used for name of Campaign. Use utm_campaign to identify a specific product promotion or season campaign.

Example: utm_campaign=25%_discount_sale

Campaign Term


Used for paid search. Use utm_term to identify the keywords for specific ad.

Example: sports+cycle

Campaign Content


Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink

Frequently asked questions

Q: Does UTM stand for?

A: UTM complete form is Urchin Tracking Module, and it is for campaign tracking analysis in Google Analytics and other analytical platforms.

Q: How to generate UTM Code?

A: For generating UTM Code, please enter the following UTM parameter in the specified box as "utm_source," "utm_medium," "utm_campaign," "utm_term," and "utm_content." You are also flexible to create UTM code for more than one URL in a single click.

Q: How does the UTM code look?

A: UTM code looks like www.example.com?utm_source=facebook&utm_medium=email&utm_campaign=Christmas%20Sale&utm_term=paid%20keyword

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