UTM Builder - Google Campaign URL Builder

UTM Builder

This UTM campaign builder allows you to build UTM tracking codes to track campaign performance in Google Analytics or any other analytics software like Mixpanel and Kissmetrics. By using our UTM code generator, you can build UTM campaign URLs in bulk. If you are running many campaigns on different platforms, so it is necessary to track the performance of each campaign.

To build UTM URLs by using our UTM builder, follow the below steps:

  1. Website URLs: In the first field, enter the URLs, one URL each line. It is required for UTM parameters.
  2. Campaign Source:In this field, enter the platform name where you want to share the URL. Eg: facebook or google. It is the required UTM parameter.
  3. Campaign Medium: In this field, enter the medium that you are using for your campaign. Eg: banner, facebook post. It is the required UTM parameter.
  4. Campaign Term: It is the optional UTM parameter, in this field you can add a term that is related to your campaign. Eg: paid keywords.
  5. Campaign Content: It is also the optional UTM parameter, usually it is used to track specific content. For example, you can add ad copy title for each URL to differentiate between two ads.

UTM in Google Analytics

If you are running any campaign or planning to start, so it is very important to add UTM codes to the end of the URLs that you are promoting and measure the performance in Google Analytics (Assuming you have installed on your website).

How to Track Campaign in Google Analytics

It is a very easy process to track campaign in Google Analytics. To track campaigns, please go to Acquisition > Campaigns > All Campaigns from the menu bar.

In this page, you can track the Acquisition, Behavior and Conversions performance of all the campaigns and you can also view each campaign by campaign name, source and medium.

What are the UTM Parameters?

UTM parameters are simply tags that marketers add to a specific URL. When your link is clicked by users, then the tags are sent back to Google Analytics for tracking purposes. With UTM parameters, you can analyse the key performance of the campaign.

Types of UTM Parameters

There are five types of UTM parameters you can add to your campaign URL:

  1. utm_source
  2. utm_medium
  3. utm_campaign
  4. utm_content
  5. utm_term

Here we have explained about each UTM parameter with a suitable example:

Campaign Parameters Explanation & Examples

Campaign Source



Use utm_source to identify a social media platform, search engine, newsletter name, or other source.

Example: google

Campaign Medium



Use utm_medium to identify a medium such as email, social media or cost-per-click.

Example: cpc

Campaign Name



Used for name of Campaign. Use utm_campaign to identify a specific product promotion or season campaign.

Example: utm_campaign=25%_discount_sale

Campaign Term


Used for paid search. Use utm_term to identify the keywords for specific ad.

Example: sports+cycle

Campaign Content


Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink

Frequently asked questions

Q: What does UTM stand for?

A: UTM full form is Urchin Tracking Module; it is used by Google Analytics to track your campaign URLs.

Q: How do I generate a UTM code?

A: To create UTM code, you just need to fill up following UTM parameters: utm_source, utm_medium, utm_campaign, utm_term and utm_content. You can use our UTM Builder to generate UTM code in Bulk.

Q: What are UTM parameters in Google Analytics?

A: Following are the UTM parameters that used to build a UTM code. This UTM code helps to track the performance of digital campaign.

  • Campaign Source (utm_source) - It is required. Example: google
  • Campaign Medium (utm_medium) - It is required. Example: cpc
  • Campaign Name (utm_campaign) - It is required. Example: utm_campaign=25%_discount_sale
  • Campaign Term (utm_term) - It is optional. Example: sports+cycle
  • Campaign Content(utm_content) - It is optional. Examples: logolink or textlink

Q: What Does a UTM Code Look Like in a URL?

A: UTM code look like this:

How to Extract XML Sitemap URLs in Google Sheets?

Only Take 2 Minutes

Other Useful Free Online Tools

Image Resizer Online

Online image resizer to resize JPEG, PNG and GIF image without losing the image quality.

image resizing tool online

Convert Image to JPG

Free tool to convert your image extension in JPEG or JPG. Quality rest the same after the process.

covert to jpg online

Convert Image to PNG

Convert your image to the PNG format on one click. Upload your image now to convert.

convert image to png

Convert Image to GIF

Do you want a GIF extension image? Use this tool now to convert your PNG and JPG into GIF.

convert image to gif

Google SERP Tool

Meta title and description plays a big role in SEO. To optimize them, use this meta tags length checker.

page title and meta description maker tool

Link Building Tool

Quality backlinks is the must to rank on the Google 1st page. To make backlinks, use our tool now.

backlink maker tool online

DA PA Checker

Check your website Moz Domain Authority and Page Authority by using our online DA PA checker.

website authority checker tool online

Online Slug Generator

Remove special characters and white spaces from URL and make SEO friendly URL now!

website authority checker tool online

Web Page Word Count

Count the total words of your web page online. This feature available on our Chrome extension.

Website Word Counter Online Tool

Online CSS Editor

Use free and lightweight CSS editor online to edit your CSS file. You can also grab code with URL.

css editor online

Online HTML Editor

Now don't need to open heavy code editor like Dreamweaver. Use our lightweight online HTML editor.

html editor online

Image Compressor Online

Use this online image compressor to compress your JPG, PNG & GIF image in KB.

image compressor tool online

Add Watermark to Image

Add watermark on your image to protect againest copyright. Watermark image must in PNG.

add watermark to image online

HTML to PDF Converter

With the using of this tool, Web Designers can convert their HTML document to PDF file.

html to pdf online tool

ZIP File Maker

Compress your documents and make ZIP file by using this free ZIP file maker tool, which is free to use.

make zip file online

RGB to Hex Converter

Handy tool for converting RGB color values to Hex and vice versa. Useful for Web designer!

rgb to hex and hex to rgb converter

Comma Separator Online

Convert your column data into comma separated values online without any formula!

comma separator online tool

Find and Replace Online

Best tool to find and replace text online within given data. This tool is useful for professions.

Find and replace text online tool

Thumbnail Downloader

Use YouTube thumbnail downloader to download YouTube video's thumbnails in Bulk and HD quality.

image resizing tool online

Reverse Image Search

Use our free reverse image search tool to find similar images from the web.

reverse image search